Whois Privacy Protection, sometimes also called WHOIS or Whois Privacy Protection, is a service that conceals the genuine contact info of domain owners on WHOIS check sites. Without protection, the personal name, home address and email account of any domain name owner will be openly visible. Giving false info during the domain registration procedure or altering the authentic details afterwards will just not work, as doing such a thing may result in the domain name registrant losing his/her domain name ownership rights. The policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS information must be correct and up to date all the time. The Whois Privacy Protection service was launched by domain registrars as an answer to the rising concerns for potential identity fraud. If the service is active, the registrar company’s contact info will appear instead of the client’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, even though there are some country-code extensions that don’t.